Mother pleads for safe return of 14-year-old daughter Jashyah Moore in East Orange, New Jersey – WABC-TV

EAST ORANGE, New Jersey (WABC) — The mother of a 14-year-old girl who went missing in New Jersey is pleading for her daughter’s safe return as police and family desperately search for her.

Jashyah Moore, of East Orange, was last seen on October 14, when mom Jamie Moore sent her to get some juice and paper towels at Poppie’s Deli on Central Avenue, not far from their 3rd Ward home.

Jashyah initially returned home but said she lost her mother’s credit card somewhere along the way.

Jamie Moore said it had happened before, and she suggested Jashyah go back and retrace her steps in an effort to find it.

“She left, she backtracked her steps, and that was the last I saw her,” she said.

Watch: Full press conference with missing girl’s mother:

According to employees and surveillance footage from that date, Jashyah entered the store with an older man who paid for her items at the register.

The footage does not appear to show the two leaving together, but police say they have identified that man and that he has been very helpful in the investigation.

Since then, the East Orange Police Department has been working with the FBI, the New Jersey State Police, the Essex County Prosecutor’s Office, and the Essex County Sheriff’s Office to follow all leads related to Jashyah’s whereabouts.

Jamie Moore says that her daughter’s disappearance is completely out of character.

“She, Jashyah, is a smart girl and I can’t reiterate that enough,” she said. “She would not stay out, she would not go out, go off with anyone. She’s a homebody, she plays video games, she likes to cook, she plays with her little brother, he’s like her best friend. I cannot imagine what she might be going through, just being away from us for this long, away from her family who loves her very much.”

The Essex County Sheriff Armando Fontoura’s Crime Stoppers Program also is offering a reward of up to $10,000 for information leading to the location and safe return of Jashyah.

“If anybody knows anything, please, please come forward,” Jamie Moore said. “My baby is going to high school. She’s a good girl. Please, please.”

Jashyah is 5-foot-5 and weighs about 135 pounds. She was last seen wearing khaki pants, a black jacket, and black boots.

“Our police officers are working closely with our partnering agencies, analyzing data and following all tips that may lead us to Jashyah so we can bring her safely home,” East Orange Police Chief Phyllis Bindi said. “We are asking for the public’s assistance and we urge anyone with information to contact our Tips Hotline at 973.266.5041. All tips may be reported anonymously.”

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